Selecting the Right Show and Space

How do you pick your booth location to maximize visitor traffic?

Near the entrance? (“Let’s catch them first!”)

By concessions? (“Everyone eats, right?”)

Next to the restrooms? (“Sooner or later, they’ll wander by!”)

Surveys suggest different advice.

Check out this 60-second clip from the Experience Builders Podcast, and see what the experts say.

‍

This clip is a smart reminder for event managers who think a prime location and flashy booth are enough. (Spoiler: they’re not.) You need a traffic-driving strategy—a plan to target the right people and give them a reason to stop by.

That might mean personalized outreach before the event, a compelling in-booth experience, or clear ROI-focused messaging. But above all, it means thinking beyond the carpet and graphics.

Because when it's done right, a trade show is still the most cost-effective way to market your products or services. But only if you play the game right.

Explore how we help you drive booth traffic →